Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: Claude Opus is Back RIP Custom GPTs New & Trending Content You read. I listen. Let me know what you think by replying to this email. Claude Opus is Back Well, that aged fast. Last week I told you Claude Opus, Sonnet, and Haiku models all suck. Then Opus 5.5 dropped on September 22, so I ran it through my own writing rules. It followed every rule in 4 of 5 runs. Opus 5 went 0 for 5. See My Opus 5.5...
1 day ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: Astra vs Fable on 3 Real Jobs My AI Community Hit 2K Members New & Trending Content You read. I listen. Let me know what you think by replying to this email. Astra vs Fable on 3 Real Jobs Every time a new model ships it gets the same first job from me: redesign my landing pages that drive revenue. This week GPT-6 Astra and Fable 5.1 both got it, plus two more real jobs. Same prompts, same afternoon,...
8 days ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: The Great Comeback of OpenAI The $100 AI Question New & Trending Content You read. I listen. Let me know what you think by replying to this email. The Great Comeback of OpenAI Several months ago I published content about switching from ChatGPT to Claude. That aged fast lol. Claude models were running 95% of my work. Then OpenAI shipped GPT-6 Astra and a new image model in the same week and I moved real...
15 days ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: Is Grok Bot Worth Your Time? Fable 5.1 & GPT-6 Astra Landed New & Trending Content You read. I listen. Let me know what you think by replying to this email. Is Grok Bot Worth Your Time? Search 'Grok Bot' on Twitter or YouTube and like clockwork you'll be bombarded with hype grifters. If you want to waste an hour of your life, watch these videos I recorded a podcast this week with Aaron Makelky, who is...
22 days ago • 2 min read
Hi Reader, Most people still think AI content = AI slop. This is a skill issue and couldn't be further from the truth. The reality is AI content with no context or skills = AI slop. And this is how most people are creating content with AI. Here's what I do instead: One long-form video goes into my content repurposing system, and out comes the SEO blog post, social media posts, email newsletter, branded graphics, and more. This graphic was created by the AI Content Engine Each piece is written...
25 days ago • 1 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: The 5 Tools Running My Solo Business The Test I Run Before I Renew Anything My Trending Content You read. I listen. Let me know what you think by replying to this email. The 5 Tools Running My Solo Business In the age of AI coding agents (Claude Code & Codex), 99% of AI tools suck, have no moat, and are now a complete waste of money. At one point a few years ago I was paying for 15+ AI tools lol. Today...
29 days ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: Systems Now, Family Later The AI Workflow Running This Newsletter My Trending Content You read. I listen. Let me know what you think by replying to this email. Systems Now, Family Later Back in March I told you two things in the same email: My wife and I were expecting our first child. I was building Claude Code & Codex systems now so I could spend more time with family later. Later is now. I'm likely...
about 1 month ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: Claude is Watermarking Everything Now AI Content ≠AI Slop Important Personal Note New & Trending Content You read. I listen. Let me know what you think by replying to this email. Claude is Watermarking Everything Now Anthropic just made official something I've assumed for years: AI-generated content carries watermarks. Starting with Claude models launched on or after August 2, 2026, every text output...
about 1 month ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: AI Search = Controlling the Narrative 5 AI SEO Tactics That Moved the Needle New & Trending Content You read. I listen. Let me know what you think by replying to this email. AI Search = Controlling the Narrative Every guru on your feed has an AI SEO framework. Almost none of them run one on a real business. I do every day for 7 and 8 figure clients like Blotato and others. Your buyers don't just Google...
about 2 months ago • 2 min read
Hi Reader, As always I appreciate you being here! Here's what you'll find in today's email: What 7 Years Solo Actually Taught Me Why You Don't Need to be an Expert Today New & Trending Content You read. I listen. Let me know what you think by replying to this email. What 7 Years Solo Actually Taught Me I left corporate America in July 2019 at 23 years old, running million dollar marketing campaigns for People Magazine, TIME, Better Homes & Gardens, and several other brands. I'm grateful I was...
about 2 months ago • 2 min read
